{"id":31177,"date":"2017-08-24T15:00:00","date_gmt":"2017-08-24T15:00:00","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/4131059"},"modified":"2017-08-24T15:00:00","modified_gmt":"2017-08-24T15:00:00","slug":"brand-strategy-for-your-startup-cloudexpo-ai-bi-dx-bpm-analytics","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/brand-strategy-for-your-startup-cloudexpo-ai-bi-dx-bpm-analytics\/","title":{"rendered":"Brand Strategy for Your Startup | @CloudExpo #AI #BI #DX #BPM #Analytics"},"content":{"rendered":"<p>Having a well-rounded brand strategy helps you identify the marketing channels you must focus on, and defines every aspect of how your business is viewed by your customers.<br \/>\nMarketing and advertising is an integral component of every business. The US Small Business Administration recommends that businesses with do under $5 million in gross sales and whose net profit margin is in the 10-12% should spend at least 7-8% of their gross revenue in marketing and advertising. In other words, if you are doing $100,000 in annual revenue, you should be spending around $8,000 a year in advertising your business.<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/4131059\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a well-rounded brand strategy helps you identify the marketing channels you must focus on, and defines every aspect of how your business is viewed by your customers.<br \/>\nMarketing and advertising is an integral component of every business. The US S&#8230;<\/p>\n","protected":false},"author":143,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-31177","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/31177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=31177"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/31177\/revisions"}],"predecessor-version":[{"id":31178,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/31177\/revisions\/31178"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=31177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=31177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=31177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}