{"id":2971,"date":"2012-08-03T08:00:00","date_gmt":"2012-08-03T08:00:00","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/blog-hub\/2012\/aug\/03\/gartner-hype-cycle-for-crm-sales-2012-sales-turns-to-the-cloud-for-quick-relief\/"},"modified":"2012-08-03T08:00:00","modified_gmt":"2012-08-03T08:00:00","slug":"gartner-hype-cycle-sales-turn-crm-to-the-cloud-for-quick-relief","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/gartner-hype-cycle-sales-turn-crm-to-the-cloud-for-quick-relief\/","title":{"rendered":"Gartner Hype Cycle:  Sales turn CRM to the Cloud for quick relief"},"content":{"rendered":"<p>Sales VPs for years have been test-driving SaaS-based CRM systems, piloting them with sales teams to see if using them leads to higher sales and greater customer retention.&nbsp; Marketing VPs and Chief Marketing Officers (CMOs) also continue to pilot SaaS-based web analytics and marketing automation applications.<\/p>\n<p>What&rsquo;s been missing from these pilots is the ability to bring CRM, marketing automation, sales management and web analytics systems into existing enterprise IT architectures just as fast.&nbsp; This is changing quickly.&nbsp; CRM vendors have been quick to respond to the challenge, offering Application Programmer Interfaces (APIs), integration adapters, connectors and from larger vendors, integrated bus architectures.<\/p>\n<p><strong>What the Hype Cycle for CRM Sales, 2012 Means <\/strong><\/p>\n<p>CRM&rsquo;s real value is in unifying an entire enterprise based on its ability to sell, serve and retain customers better than before. Gartner shows this is a high priority for its CRM clients by underscoring which &#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales VPs for years have been test-driving SaaS-based CRM systems, piloting them with sales teams to see if using them leads to higher sales and greater customer retention.&nbsp; Marketing VPs and Chief Marketing Officers (CMOs) also continue to pilot &#8230;<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2971","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/2971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=2971"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/2971\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=2971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=2971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=2971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}