{"id":26690,"date":"2016-12-15T13:19:44","date_gmt":"2016-12-15T13:19:44","guid":{"rendered":"http:\/\/greenpages.com\/?p=6972"},"modified":"2016-12-15T13:19:44","modified_gmt":"2016-12-15T13:19:44","slug":"dish-network-is-thriving-because-of-transformation","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/dish-network-is-thriving-because-of-transformation\/","title":{"rendered":"Dish Network is Thriving Because of Transformation"},"content":{"rendered":"

Today I was working from home and waiting on the repair of a recalled Samsung washer (if you don\u2019t know about the recall the washer can \u201cexplode\u201d under heavy load on fast spin cycle, click here<\/a>). When the repair technician arrived in a Dish Network van and sporting natty Dish Network attire, you can imagine my head was spinning (get it? washer humor!).\u00a0 Of course, the first thing I did was ask the technician why Dish Network was performing this service.\u00a0 His answer is the reason for this post.<\/p>\n

Home pay network television delivered by traditional cable or satellite is on a downturn with the advent of internet streaming services such as Netflix, Hulu, Amazon Prime and HBO Go.\u00a0 Dish Network has built a large field services capability that today is under-utilized due to slowdown in their core services.\u00a0 While many organizations may have scaled back on their services and cut their teams to only what was necessary to service current customers, Dish saw an opportunity to expand their value and brand by instead leveraging what they had spent millions building.<\/p>\n

Dish branched into services areas that they had no direct expertise in.\u00a0 You could say that at the time they had the core\u00a0ability<\/strong>\u00a0to perform these services but no specific knowledge of how to complete the tasks.\u00a0 What they did have was capacity<\/strong>\u00a0in the form of people, trucks, equipment, and customer service and logistics experience.\u00a0 And by combining that ability<\/b>\u00a0with capacity<\/strong>\u00a0you get a new capability<\/strong>.\u00a0 <\/strong><\/p>\n

Ok, but what does this have to do with IT? \u00a0It’s simple, really.\u00a0 The type of transformation that Dish services are undertaking is in response to market demands and a need to optimize the investments they have made in their core service delivery.\u00a0 IT can learn a valuable lesson from this by creating new ways for their delivery capabilities to service their constituents.\u00a0 For example, if you have an IT help desk<\/a> that is manned 24\/7, why wouldn\u2019t you enable that team to perform infrastructure tasks or administration duties during down time?\u00a0 This can be achieved via development of Knowledge Centric Services (KCS) methodologies and has the added benefit of averaging down the costs of performing those tasks.\u00a0 Or, maybe, because the help desk has the soft skills necessary to interface with users, they can become a vehicle for advancing user training or community adoption of policies such as security awareness.<\/p>\n

Likewise, in the operations teams, if the user community (\u201cmarket\u201d) is consuming cloud services (\u201cshadow IT\u201d), what really is the lift for IT to regain control of these new compute and service assets?\u00a0 With today\u2019s service platforms such as Vistara and on-demand, consumption based services for SysOps and DevOps, the old traditional barriers for IT operations, are greatly reduced.\u00a0 The teams you have invested in can acquire new delivery skills through service brokerage without giving up control or governance.\u00a0 Sometimes, all it takes is finding the right partner to do that delivery on your behalf.<\/p>\n

And that is the story here.\u00a0 Samsung had a need to fix 3 million washers in the US, therefore they brokered the service to Dish Network because of that company’s\u00a0capability<\/strong>.\u00a0 Not because Dish is known as the appliance repair mecca of the free world, but because they had all the tools and resources necessary and could be educated to perform the actual task.\u00a0 And while a Dish service technician may not have gotten into his career to fix washers, he recognized an opportunity to expand his skills and retain his value to his employer.<\/p>\n

You can now have your smartphone screen repaired in your home via a Dish technician, and soon, Dish might be installing your homes solar panels.\u00a0 By expanding their vision of what it means to be valuable to their customers, and leveraging what they already had invested in, they have expanded their market and created new revenue streams.\u00a0 IT can do this too, by taking off the traditional operational blinders and re-imagining a future state where all of the business technology requirements can be fulfilled simply and effectively through an expanded services portfolio.<\/p>\n

With the advent of next-gen technologies, aaS offerings, and self-healing infrastructures, many in IT operations may feel that their days are numbered, and that their value is slipping.\u00a0 However, it doesn\u2019t need to be this way.\u00a0 The future of IT operations is bright, as long as you are willing to expand your horizons and adapt to the \u201cnew normal\u201d of information technologies consumption, and just as importantly user expectations.<\/p>\n

 <\/p>\n

Click here<\/a> to learn about how\u00a0modern IT Help Desk approaches and how cloud platforms and a tech-savvy workforce have fundamentally changed the support game<\/em><\/p>\n

By Geoff Smith, Director of MS Business Development<\/p>\n

 <\/p>\n

\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n

\"\"\/<\/p>\n","protected":false},"excerpt":{"rendered":"

Today I was working from home and waiting on the repair of a recalled Samsung washer (if you don’t know about the recall the washer can “explode” under heavy load on fast spin cycle, click here). When the repair technician arrived in a Dish Network van and sporting natty Dish Network attire, you can imagine… Read more »<\/a><\/p>\n","protected":false},"author":61,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4141,179,47,1790,3304],"tags":[],"class_list":["post-26690","post","type-post","status-publish","format-standard","hentry","category-digital-transformation","category-featured","category-it-management","category-it-operations","category-it-transformation"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/26690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=26690"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/26690\/revisions"}],"predecessor-version":[{"id":26691,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/26690\/revisions\/26691"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=26690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=26690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=26690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}