{"id":22265,"date":"2016-05-02T22:01:48","date_gmt":"2016-05-02T22:01:48","guid":{"rendered":"http:\/\/www.businesscloudnews.com\/?p=251442"},"modified":"2016-05-02T22:01:48","modified_gmt":"2016-05-02T22:01:48","slug":"oracle-continues-efforts-to-buy-its-way-into-the-cloud-market-with-532-million-acquisition","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/oracle-continues-efforts-to-buy-its-way-into-the-cloud-market-with-532-million-acquisition\/","title":{"rendered":"Oracle continues efforts to buy its way into the cloud market with $532 million acquisition"},"content":{"rendered":"

\"Oracle<\/a>Oracle has announced it has entered a definitive agreement to acquire Opower for approximately $532 million.<\/p>\n

Opower, which provides customer engagement and energy efficiency cloud services to the utilities industry, boasts a healthy customer list of more than 100 utilities including companies such as PG&E, Exelon and National Grid. The announcement follows a similar one from last week, with Oracle acquiring Textura<\/a>, a provider of construction contracts and payment management cloud services.<\/p>\n

\u201cUtilities want modern technology solutions that work together to meet their evolving customer, operational and compliance needs,\u201d said Rodger Smith, Senior Vice President and General Manager, Oracle Utilities Global Business Unit. \u201cTogether, Oracle Utilities and Opower will be the largest provider of mission-critical cloud services to utilities.\u201d<\/p>\n

Oracle has certainly changed its tune in recent years, as it was once one of the foremost critics of the technology. \u201cThe computer industry is the only industry which is more fashion driven than women\u2019s fashion. I was reading W and it said that orange is the new pink. Cloud is the new SaaS,\u201d Oracle Executive Chairman Larry Ellison said in an analyst briefing<\/a> in 2008.<\/p>\n

While other organizations seemingly embraced cloud as a technology during its embryo days, and have in turn developed a portfolio to compete in this competitive marketplace, Oracle appear to be using financial muscle as a means of levelling the playing field and catching up with industry leaders.<\/p>\n

Although the aforementioned acquisitions have increased Oracle\u2019s share in the cloud market place, the company has been on the receiving end of some unfavourable reports recently. Research from JP Morgan<\/a> highlighted while there are still a number of enterprise organizations who will continue to utilize the services of Oracle, this is more due to the complications of migrating their systems to another vendor, as opposed to the technological strength of the tech giant.<\/p>\n","protected":false},"excerpt":{"rendered":"

Oracle has announced it has entered a definitive agreement to acquire Opower for approximately $532 million.<\/p>\n","protected":false},"author":105,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1989,1976,1018],"tags":[18],"class_list":["post-22265","post","type-post","status-publish","format-standard","hentry","category-enterprise-it","category-news-analysis","category-oracle","tag-cloud"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/22265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=22265"}],"version-history":[{"count":2,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/22265\/revisions"}],"predecessor-version":[{"id":22271,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/22265\/revisions\/22271"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=22265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=22265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=22265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}