{"id":21190,"date":"2016-03-16T12:44:04","date_gmt":"2016-03-16T12:44:04","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/3724870"},"modified":"2016-03-16T12:44:04","modified_gmt":"2016-03-16T12:44:04","slug":"how-to-build-mind-share-among-your-audience-cloudexpo-cloud","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/how-to-build-mind-share-among-your-audience-cloudexpo-cloud\/","title":{"rendered":"How to Build Mind Share Among Your Audience | @CloudExpo #Cloud"},"content":{"rendered":"<p>You may have been hearing the term &#8220;mind share&#8221; (or &#8220;mindshare,&#8221; depending on whom you ask) a lot over the past year. While it&#8217;s being talked about more often, the concept goes back a millennium to the very first businesses. Think about searching the internet. Do you simply search the internet or do &#8216;google it&#8217;? How about when you get injured? If you&#8217;re like the vast majority of people, you ask for a Band-Aid, not a bandage. These are two prime examples of successful mind share. Google and Band-Aid established their names so thoroughly in the minds of consumers that the brands became synonymous with the products they represented.<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/3724870\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have been hearing the term &#8220;mind share&#8221; (or &#8220;mindshare,&#8221; depending on whom you ask) a lot over the past year. While it&#8217;s being talked about more often, the concept goes back a millennium to the very first businesses. Think about searching the i&#8230;<\/p>\n","protected":false},"author":143,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-21190","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/21190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=21190"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/21190\/revisions"}],"predecessor-version":[{"id":21191,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/21190\/revisions\/21191"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=21190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=21190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=21190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}