{"id":20911,"date":"2016-03-03T18:56:17","date_gmt":"2016-03-03T18:56:17","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/3707736"},"modified":"2016-03-03T18:56:17","modified_gmt":"2016-03-03T18:56:17","slug":"leveraging-the-power-of-social-media-as-a-marketing-tool-by-dana_gardner-cloudexpo-cloud","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/leveraging-the-power-of-social-media-as-a-marketing-tool-by-dana_gardner-cloudexpo-cloud\/","title":{"rendered":"Leveraging the Power of Social Media as a Marketing Tool By @Dana_Gardner | @CloudExpo #Cloud"},"content":{"rendered":"<p>Savvy businesses are embracing social media and business networks both to increase their brand awareness and to drive sales.<br \/>\nThe next BriefingsDirect business innovation thought leadership discussion focuses on building a modern marketing organization. Marketing today is a different game. Today\u2019s buyers are more connected and informed than ever, and that\u2019s creating major upheaval in the way companies promote their brands.<br \/>\nSocial media and business networks have taken the lead in shaping perceptions about brands, products, and companies &#8212; and savvy businesses are embracing these new channels and technologies both to increase their brand awareness and to drive sales.<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/3707736\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Savvy businesses are embracing social media and business networks both to increase their brand awareness and to drive sales.<br \/>\nThe next BriefingsDirect business innovation thought leadership discussion focuses on building a modern marketing organization. Marketing today is a different game. Today&rsquo;s buyers are more connected and informed than ever, and that&rsquo;s creating major upheaval in the way companies promote their brands.<br \/>\nSocial media and business networks have taken the lead in shaping perceptions about brands, products, and companies &#8212; and savvy businesses are embracing these new channels and technologies both to increase their brand awareness and to drive sales.<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/3707736\" target=\"_blank\">read more<\/a><\/p>\n","protected":false},"author":143,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-20911","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/20911","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=20911"}],"version-history":[{"count":2,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/20911\/revisions"}],"predecessor-version":[{"id":21119,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/20911\/revisions\/21119"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=20911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=20911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=20911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}