{"id":2054,"date":"2012-06-08T17:52:00","date_gmt":"2012-06-08T17:52:00","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/2293283"},"modified":"2012-06-08T17:52:00","modified_gmt":"2012-06-08T17:52:00","slug":"cloud-computing-salesforce-to-buy-buddy-media-for-social-crm","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/cloud-computing-salesforce-to-buy-buddy-media-for-social-crm\/","title":{"rendered":"Cloud Computing: Salesforce to Buy Buddy Media for Social CRM"},"content":{"rendered":"<p>As rumored last week, Salesforce.com Monday said it\u2019s going to buy Buddy Media for roughly $689 million in cash and stock.<br \/>\nBuddy Media lets marketers manage their presence on social sites like Facebook, Google, LinkedIn, Twitter and YouTube. They can publish content, place social advertising, measure the effectiveness of their social media marketing programs, determine which content is driving the most engagements, test different strategies and isolate the campaigns delivering the best ROI.<br \/>\nSalesforce already owns Radian6, a so-called social media listening platform, and will merge the two platforms together in its Marketing Cloud so it can offer the entire social marketing lifecycle. <\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/2293283\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As rumored last week, Salesforce.com Monday said it\u2019s going to buy Buddy Media for roughly $689 million in cash and stock.<br \/>\nBuddy Media lets marketers manage their presence on social sites like Facebook, Google, LinkedIn, Twitter and YouTube. They ca&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-2054","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/2054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=2054"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/2054\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=2054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=2054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=2054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}