{"id":1967,"date":"2012-06-05T17:46:00","date_gmt":"2012-06-05T17:46:00","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/2290857"},"modified":"2012-06-05T17:46:00","modified_gmt":"2012-06-05T17:46:00","slug":"oracle-to-buy-collective-intellect","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/oracle-to-buy-collective-intellect\/","title":{"rendered":"Oracle to Buy Collective Intellect"},"content":{"rendered":"<p>Oracle has signed the papers to buy Collective Intellect, a Boulder, Colorado cloud-based analytics outfit that attempts to wring meaning from consumer conversations on social media platforms like Twitter, YouTube and Facebook.<br \/>\nThe widgetry is supposed to divine customers\u2019 intentions and interests, track trends, create better marketing campaigns, products and customer service and result in more targeted leads.<br \/>\nCollective Intellect claims CNBC, Viacom Media Networks, Hallmark, PepsiCo, Nestle Purina Pet Foods and General Mills as clients. Apparently it predicted that a major discount retailer wouldn\u2019t meet its sales projections over Black Friday and Cyber Monday based on consumer purchasing intent for CNBC News.<br \/>\nIts semantic analytics engine is said to process tens of millions of conversations a day.<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/2290857\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Oracle has signed the papers to buy Collective Intellect, a Boulder, Colorado cloud-based analytics outfit that attempts to wring meaning from consumer conversations on social media platforms like Twitter, YouTube and Facebook.<br \/>\nThe widgetry is suppose&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1967","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/1967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=1967"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/1967\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=1967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=1967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=1967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}