{"id":16553,"date":"2015-08-11T13:00:42","date_gmt":"2015-08-11T13:00:42","guid":{"rendered":"http:\/\/www.businesscloudnews.com\/?p=232671"},"modified":"2015-08-11T13:00:42","modified_gmt":"2015-08-11T13:00:42","slug":"hootsuite-ibm-strike-cloud-deal","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/hootsuite-ibm-strike-cloud-deal\/","title":{"rendered":"Hootsuite, IBM strike cloud deal"},"content":{"rendered":"<div id=\"attachment_232681\" style=\"width: 310px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.businesscloudnews.com\/files\/2015\/08\/social-media-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-232681\" src=\"http:\/\/www.businesscloudnews.com\/files\/2015\/08\/social-media-marketing-300x200.jpg\" alt=\"IBM and Hootsuite are teaming up on social media skills development\" width=\"300\" height=\"200\" \/><\/a><\/p>\n<p class=\"wp-caption-text\">IBM and Hootsuite are teaming up on social media skills development<\/p>\n<\/div>\n<p>Hootsuite will deploy its App Directory service on SoftLayer infrastructure, the companies announced this week. The two companies also intend to team up to create a university programme aimed at fostering social media analysis skills development.<\/p>\n<p>The social media tool provider has previously teamed up with IBM in the past \u2013 it integrated IBM\u2019s marketing automation service, Silverpop, with App Directory \u2013 but the latest deal will see Hootsuite move its service onto SoftLayer\u2019s IaaS.<\/p>\n<p>\u201cIBM Cloud offers high performance, granular control and flexibility. When you couple that with its globally integrated footprint, we will have the ability to move data between datacentres efficiently which will provide resiliency, flexibility and control,\u201d said Aaron Budge, vice president of operations and IT at Hootsuite.<\/p>\n<p>\u201cWe have had a great relationship with IBM for more than two years and are excited about expanding our relationship with new product integrations and the ability to leverage IBM technology,\u201d Budge said.<\/p>\n<p>The two companies are also joining forces to develop a no-charge university program that pairs IBM\u2019s Academic Initiative with Hootsuite\u2019s Higher Education Program, which blends analytics and cloud training with social media skill development. The move will see the two companies offer students and faculty at participating universities access to IBM and Hootsuite technical experts and technology.<\/p>\n<p>\u201cThe partnership between IBM and Hootsuite will blend analytics and social technologies to provide students and professionals the skills they need for social marketing,\u201d said Randy Hlavac, a lecturer at Northwestern University\u2019s Medill School of Journalism, and a member of IBM\u2019s Academic Initiative.<\/p>\n<p>\u201cUtilizing IBM Cloud and Analytic solutions, students are able to gain deep market knowledge. The Hootsuite tools will utilize this insight and allow students to test messaging immediately and deliver the most engaging content globally,\u201d Hlavac said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hootsuite will deploy its App Directory service on SoftLayer infrastructure, the companies announced this week. The two companies also intend to team up to create a university programme aimed at fostering social media analysis skills development.<\/p>\n","protected":false},"author":105,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3207,799,1976,392],"tags":[],"class_list":["post-16553","post","type-post","status-publish","format-standard","hentry","category-hootsuite","category-ibm","category-news-analysis","category-vendor"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/16553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=16553"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/16553\/revisions"}],"predecessor-version":[{"id":16554,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/16553\/revisions\/16554"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=16553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=16553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=16553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}