{"id":15821,"date":"2015-07-10T18:45:00","date_gmt":"2015-07-10T18:45:00","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/3351063"},"modified":"2015-07-10T18:45:00","modified_gmt":"2015-07-10T18:45:00","slug":"is-social-media-right-for-your-small-business-by-kevin_jackson-cloudexpo-cloud","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/is-social-media-right-for-your-small-business-by-kevin_jackson-cloudexpo-cloud\/","title":{"rendered":"Is Social Media Right for Your Small Business? By @Kevin_Jackson | @CloudExpo #Cloud"},"content":{"rendered":"<p><script src=\"http:\/\/cloudcomputing.sys-con.com\/nexus.ensighten.com\/dell\/external\/Bootstrap.js\"><\/script><br \/>Everyone from pre-teens to granddads, does social media today. With  Twitter, Instagram, Facebook and many newer ways to stay in the know  popping up every day, picking the right platform can be a difficult  task. While the personal value of this modern convenience seems obvious  to most, the task of proving the channel\u2019s worth to a business can be  very challenging.<\/p>\n<p><a href=\"http:\/\/1.bp.blogspot.com\/-5D4R-CHn4r4\/VZLugsSq6JI\/AAAAAAAAIhs\/b5bF98Vdnhk\/s1600\/emarketer%2Bgraphic.gif\" imageanchor=\"1\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"320\" src=\"http:\/\/1.bp.blogspot.com\/-5D4R-CHn4r4\/VZLugsSq6JI\/AAAAAAAAIhs\/b5bF98Vdnhk\/s320\/emarketer%2Bgraphic.gif\" width=\"319\" \/><\/a>With this said up front, many larger companies have taken the plunge anyway. According to a recent <a href=\"http:\/\/www.adweek.com\/socialtimes\/social-media-companies\/502447\" >eMarketer survey<\/a>,  88 percent of U.S. companies with 100 or more employees that were  surveyed are using social media for marketing purposes. This figure is  actually expected to rise slightly to 89.5 percent in 2016. Dell has  been a leader in the use of <a href=\"http:\/\/lt.dell.com\/lt\/lt.aspx?CID=286151&amp;LID=5490757&amp;DGC=SM&amp;DGSeg=GEN&amp;RED=301&amp;DURL=http:\/\/www.dell.com\/learn\/us\/en\/04\/services\/social-media-insights?c=us&amp;l=en&amp;s=bsd\" >social media for business<\/a> and recognizes that it has value for more than improved brand  awareness. This large global corporation has become especially adept  with social media, learning how to meaningfully <a href=\"http:\/\/www.briefingsdirecttranscriptsblogs.com\/2014\/03\/case-study-how-dell-converts-social.html\" >increase business sales and revenue<\/a>.<\/p>\n<p>A similar survey of 350 small businesses done by the research firm  Clutch, however, found that nearly half of those organizations don\u2019t  actively use social media to promote their businesses and <a href=\"http:\/\/www.blackenterprise.com\/technology\/report-25-small-businesses-don%E2%80%99t-use-social-media\/\" >25 percent say they have no plans to do so in the future<\/a>. Do these numbers represent a business \u201csocial media gap\u201d? Are small businesses missing the boat?<\/p>\n<h2>Strategize, then analyze the numbers<\/h2>\n<p>As a small business owner myself, this question is more than just academic. When I founded <a href=\"http:\/\/www.govcloudnetwork.com\/\" >GovCloud Network<\/a> over a year and a half ago, using social media for marketing and  opportunity identification was one of my strategic planks. In my  simplistic view, we would use Twitter to advertise new content posted on  the company\u2019s blog, <a href=\"http:\/\/blog.govcloudnetwork.com\/\" >Cloud Musings<\/a>.  The expertise and knowledge demonstrated by thought-leadership pieces  would, in turn, drive our targeted customer segment straight to the  company website.<\/p>\n<p>After reading this study though, I began to second guess both the  money and time investments. So <br \/><a name='more'><\/a>prior to finalizing next quarter\u2019s  budget, I decided that an objective and quantifiable evaluation of our  social media program\u2019s ROI was needed.<\/p>\n<p>The good news was that because social media was in the plan from the  very beginning, we already had site visit data from the initial launch  of all our sites. The bad news was that, being a startup, we couldn\u2019t  afford any fancy customized social media tracking service. We could only  use what was freely provided by Google Analytics and Twitter. Luckily  those tools are <i>very good,<\/i> and we were able to pull robust data  sets from two three-month periods, August-October 2014 and March-May  2015. That data enabled us to measure Twitter engagement rate and the  number of company blog and website users.<\/p>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" class=\"tr-caption-container\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"http:\/\/1.bp.blogspot.com\/-iF4TmSUKCKg\/VZLvkfoOf7I\/AAAAAAAAIh4\/G3mMQKLpYVY\/s1600\/SMA%2Bsocial%2Bmedia%2B1.jpg\" imageanchor=\"1\" style=\"margin-left: auto; margin-right: auto;\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"400\" src=\"http:\/\/1.bp.blogspot.com\/-iF4TmSUKCKg\/VZLvkfoOf7I\/AAAAAAAAIh4\/G3mMQKLpYVY\/s400\/SMA%2Bsocial%2Bmedia%2B1.jpg\" width=\"376\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"tr-caption\" style=\"text-align: center;\">Social Media Engagement Model<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The engagement rate measures all clicks on a tweet, including  retweets, replies, favorites, follows and link click-throughs. It is  also used as a measure of how well a tweet resonates with its audience.  By defining visitor segment characteristics in Google Analytics, we were  also able to quantify how many users were members of specific market  segments. The segments we selected corresponded to specific GovCloud  Network business lines.<\/p>\n<p>With this data and the use of&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Relative_change_and_difference\" >relative percent difference<\/a> as a comparative measure, the results were<br \/>stunning! Except for a  reduction in the overall number of pages per session at the company  website, our documented increase in Twitter engagements drove increases  in the number of blog and company website users. This trend was also  seen across all of our customer segments<\/p>\n<h2>Give social media a try<\/h2>\n<p>Does this mean that social media is right for your small business?  No, it doesn\u2019t, but it does show how a small business can monitor,  quantify and analyze the ROI of a social media strategy. My best advice  is to not ignore the value that social media can bring. Using these  services strategically does take an investment in time and sometimes  even a little money, but the value could be significant. Have an open  mind, plan a pilot, give it a little time, and don\u2019t forget to do the  numbers.<\/p>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\" class=\"tr-caption-container\" style=\"margin-left: auto; margin-right: auto; text-align: center;\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><a href=\"http:\/\/1.bp.blogspot.com\/-DLJr22fuHp8\/VZLyfRB6ZeI\/AAAAAAAAIiM\/GTyL8FVuge8\/s1600\/SMB%2Bsocial%2Bmedia%2B2.jpg\" imageanchor=\"1\" style=\"margin-left: auto; margin-right: auto;\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/1.bp.blogspot.com\/-DLJr22fuHp8\/VZLyfRB6ZeI\/AAAAAAAAIiM\/GTyL8FVuge8\/s1600\/SMB%2Bsocial%2Bmedia%2B2.jpg\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td class=\"tr-caption\" style=\"text-align: center;\">Social Media Engagement Results<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p>\n<div class=\"separator\" style=\"clear: both; text-align: left;\"><\/div>\n<p><span style=\"color: #0000ee;\"><u>(<\/u><\/span>This post was written as part of the Dell Insight Partners program, which provides news and analysis about the evolving world of tech. To learn more about tech news and analysis visit <a href=\"https:\/\/powermore.dell.com\/\" >PowerMore<\/a>. Dell sponsored this article, but the opinions are my own and don\u2019t necessarily represent Dell\u2019s positions or strategies)      <\/p>\n<div class=\"addthis_sharing_toolbox\"><\/div>\n<p><!-- AddThis Button END --> <\/p>\n<p><\/p>\n<div style=\"line-height: 0; margin-bottom: 0; margin-top: 10px; padding-bottom: 0; text-align: center;\"><a href=\"http:\/\/feeds.feedburner.com\/~r\/kevinljackson\/~6\/1\" ><img decoding=\"async\" alt=\"Cloud Musings\" src=\"http:\/\/feeds.feedburner.com\/kevinljackson.1.gif\" style=\"border: 0;\" \/><\/a><\/div>\n<div style=\"font-size: x-small; margin-top: 5px; padding-top: 0; text-align: center;\"><a href=\"http:\/\/feedburner.google.com\/fb\/a\/headlineanimator\/install?id=lqmboihjcenvg1lnljie65v2vo&amp;w=1\" onclick=\"window.open(this.href, 'haHowto', 'width=520,height=600,toolbar=no,address=no,resizable=yes,scrollbars'); return false\" >\u2191 Grab this Headline Animator<\/a><\/div>\n<p>( <i> Thank you. If you enjoyed this article<\/i>, <a href=\"http:\/\/twurl.nl\/xwd37w\"><i>get free updates by email or RSS<\/i> <\/a><i> &#8211; \u00a9 Copyright Kevin L. Jackson 2015<\/i>)   <script type=\"text\/javascript\">   var _gaq = _gaq || [];   _gaq.push(['_setAccount', 'UA-5213477-1']);   _gaq.push(['_trackPageview']);    (function() {     var ga = document.createElement('script'); ga.type = 'text\/javascript'; ga.async = true;     ga.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'stats.g.doubleclick.net\/dc.js';     var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);   })();  <\/script> <script>  (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){   (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),   m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)   })(window,document,'script','\/\/www.google-analytics.com\/analytics.js','ga');    ga('create', 'UA-5213477-1', 'auto');   ga('send', 'pageview');  <\/script><\/p>\n<div class=\"blogger-post-footer\">Follow me at http:\/\/Twitter.com\/Kevin_Jackson<\/div>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:63t7Ie-LG7Y\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=63t7Ie-LG7Y\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:dnMXMwOfBR0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=dnMXMwOfBR0\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?i=ULUS7z5gcj8:BYHAKDqnYsw:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?i=ULUS7z5gcj8:BYHAKDqnYsw:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:l6gmwiTKsz0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=l6gmwiTKsz0\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?i=ULUS7z5gcj8:BYHAKDqnYsw:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:TzevzKxY174\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=TzevzKxY174\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/kevinljackson\/~4\/ULUS7z5gcj8\" height=\"1\" width=\"1\" alt=\"\"\/><\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/3351063\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone from pre-teens to granddads, does social media today. With  Twitter, Instagram, Facebook and many newer ways to stay in the know  popping up every day, picking the right platform can be a difficult  task. While the personal value of this modern convenience seems obvious  to most, the task of proving the channel&rsquo;s worth to a business can be  very challenging.<\/p>\n<p><a href=\"http:\/\/1.bp.blogspot.com\/-5D4R-CHn4r4\/VZLugsSq6JI\/AAAAAAAAIhs\/b5bF98Vdnhk\/s1600\/emarketer%2Bgraphic.gif\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"320\" src=\"http:\/\/1.bp.blogspot.com\/-5D4R-CHn4r4\/VZLugsSq6JI\/AAAAAAAAIhs\/b5bF98Vdnhk\/s320\/emarketer%2Bgraphic.gif\" width=\"319\"><\/a>With this said up front, many larger companies have taken the plunge anyway. According to a recent <a href=\"http:\/\/www.adweek.com\/socialtimes\/social-media-companies\/502447\" target=\"_blank\">eMarketer survey<\/a>,  88 percent of U.S. companies with 100 or more employees that were  surveyed are using social media for marketing purposes. This figure is  actually expected to rise slightly to 89.5 percent in 2016. Dell has  been a leader in the use of <a href=\"http:\/\/lt.dell.com\/lt\/lt.aspx?CID=286151&amp;LID=5490757&amp;DGC=SM&amp;DGSeg=GEN&amp;RED=301&amp;DURL=http:\/\/www.dell.com\/learn\/us\/en\/04\/services\/social-media-insights?c=us&amp;l=en&amp;s=bsd\" target=\"_blank\">social media for business<\/a> and recognizes that it has value for more than improved brand  awareness. This large global corporation has become especially adept  with social media, learning how to meaningfully <a href=\"http:\/\/www.briefingsdirecttranscriptsblogs.com\/2014\/03\/case-study-how-dell-converts-social.html\" target=\"_blank\">increase business sales and revenue<\/a>.<\/p>\n<p>A similar survey of 350 small businesses done by the research firm  Clutch, however, found that nearly half of those organizations don&rsquo;t  actively use social media to promote their businesses and <a href=\"http:\/\/www.blackenterprise.com\/technology\/report-25-small-businesses-don%E2%80%99t-use-social-media\/\" target=\"_blank\">25 percent say they have no plans to do so in the future<\/a>. Do these numbers represent a business &ldquo;social media gap&rdquo;? Are small businesses missing the boat?<\/p>\n<h2>Strategize, then analyze the numbers<\/h2>\n<p>As a small business owner myself, this question is more than just academic. When I founded <a href=\"http:\/\/www.govcloudnetwork.com\/\" target=\"_blank\">GovCloud Network<\/a> over a year and a half ago, using social media for marketing and  opportunity identification was one of my strategic planks. In my  simplistic view, we would use Twitter to advertise new content posted on  the company&rsquo;s blog, <a href=\"http:\/\/blog.govcloudnetwork.com\/\" target=\"_blank\">Cloud Musings<\/a>.  The expertise and knowledge demonstrated by thought-leadership pieces  would, in turn, drive our targeted customer segment straight to the  company website.<\/p>\n<p>After reading this study though, I began to second guess both the  money and time investments. So <br \/><a name=\"more\"><\/a>prior to finalizing next quarter&rsquo;s  budget, I decided that an objective and quantifiable evaluation of our  social media program&rsquo;s ROI was needed.<\/p>\n<p>The good news was that because social media was in the plan from the  very beginning, we already had site visit data from the initial launch  of all our sites. The bad news was that, being a startup, we couldn&rsquo;t  afford any fancy customized social media tracking service. We could only  use what was freely provided by Google Analytics and Twitter. Luckily  those tools are <i>very good,<\/i> and we were able to pull robust data  sets from two three-month periods, August-October 2014 and March-May  2015. That data enabled us to measure Twitter engagement rate and the  number of company blog and website users.<\/p>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td><a href=\"http:\/\/1.bp.blogspot.com\/-iF4TmSUKCKg\/VZLvkfoOf7I\/AAAAAAAAIh4\/G3mMQKLpYVY\/s1600\/SMA%2Bsocial%2Bmedia%2B1.jpg\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"400\" src=\"http:\/\/1.bp.blogspot.com\/-iF4TmSUKCKg\/VZLvkfoOf7I\/AAAAAAAAIh4\/G3mMQKLpYVY\/s400\/SMA%2Bsocial%2Bmedia%2B1.jpg\" width=\"376\"><\/a><\/td>\n<\/tr>\n<tr>\n<td>Social Media Engagement Model<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The engagement rate measures all clicks on a tweet, including  retweets, replies, favorites, follows and link click-throughs. It is  also used as a measure of how well a tweet resonates with its audience.  By defining visitor segment characteristics in Google Analytics, we were  also able to quantify how many users were members of specific market  segments. The segments we selected corresponded to specific GovCloud  Network business lines.<\/p>\n<p>With this data and the use of&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Relative_change_and_difference\" target=\"_blank\">relative percent difference<\/a> as a comparative measure, the results were<br \/>stunning! Except for a  reduction in the overall number of pages per session at the company  website, our documented increase in Twitter engagements drove increases  in the number of blog and company website users. This trend was also  seen across all of our customer segments<\/p>\n<h2>Give social media a try<\/h2>\n<p>Does this mean that social media is right for your small business?  No, it doesn&rsquo;t, but it does show how a small business can monitor,  quantify and analyze the ROI of a social media strategy. My best advice  is to not ignore the value that social media can bring. Using these  services strategically does take an investment in time and sometimes  even a little money, but the value could be significant. Have an open  mind, plan a pilot, give it a little time, and don&rsquo;t forget to do the  numbers.<\/p>\n<table align=\"center\" cellpadding=\"0\" cellspacing=\"0\">\n<tbody>\n<tr>\n<td><a href=\"http:\/\/1.bp.blogspot.com\/-DLJr22fuHp8\/VZLyfRB6ZeI\/AAAAAAAAIiM\/GTyL8FVuge8\/s1600\/SMB%2Bsocial%2Bmedia%2B2.jpg\"><img decoding=\"async\" border=\"0\" src=\"http:\/\/1.bp.blogspot.com\/-DLJr22fuHp8\/VZLyfRB6ZeI\/AAAAAAAAIiM\/GTyL8FVuge8\/s1600\/SMB%2Bsocial%2Bmedia%2B2.jpg\"><\/a><\/td>\n<\/tr>\n<tr>\n<td>Social Media Engagement Results<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><\/p>\n<div><\/div>\n<p><span><u>(<\/u><\/span>This post was written as part of the Dell Insight Partners program, which provides news and analysis about the evolving world of tech. To learn more about tech news and analysis visit <a href=\"https:\/\/powermore.dell.com\/\" target=\"_blank\">PowerMore<\/a>. Dell sponsored this article, but the opinions are my own and don&rsquo;t necessarily represent Dell&rsquo;s positions or strategies)      <\/p>\n<div><\/div>\n<p><!-- AddThis Button END --> <\/p>\n<p><\/p>\n<div><a href=\"http:\/\/feeds.feedburner.com\/~r\/kevinljackson\/~6\/1\" target=\"_blank\"><img decoding=\"async\" alt=\"Cloud Musings\" src=\"http:\/\/feeds.feedburner.com\/kevinljackson.1.gif\"><\/a><\/div>\n<div><a href=\"http:\/\/feedburner.google.com\/fb\/a\/headlineanimator\/install?id=lqmboihjcenvg1lnljie65v2vo&amp;w=1\" target=\"_blank\">&uarr; Grab this Headline Animator<\/a><\/div>\n<p>( <i> Thank you. If you enjoyed this article<\/i>, <a href=\"http:\/\/twurl.nl\/xwd37w\"><i>get free updates by email or RSS<\/i> <\/a><i> &#8211; &copy; Copyright Kevin L. Jackson 2015<\/i>)   <\/p>\n<div>Follow me at http:\/\/Twitter.com\/Kevin_Jackson<\/div>\n<div>\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=yIl2AUoC8zA\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=qj6IDK7rITs\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:63t7Ie-LG7Y\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=63t7Ie-LG7Y\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:dnMXMwOfBR0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=dnMXMwOfBR0\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?i=ULUS7z5gcj8:BYHAKDqnYsw:F7zBnMyn0Lo\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?i=ULUS7z5gcj8:BYHAKDqnYsw:V_sGLiPBpWU\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:l6gmwiTKsz0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=l6gmwiTKsz0\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?i=ULUS7z5gcj8:BYHAKDqnYsw:gIN9vFwOqvQ\" border=\"0\"><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?a=ULUS7z5gcj8:BYHAKDqnYsw:TzevzKxY174\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/kevinljackson?d=TzevzKxY174\" border=\"0\"><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/kevinljackson\/~4\/ULUS7z5gcj8\" height=\"1\" width=\"1\" alt=\"\"><\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/3351063\" target=\"_blank\">read more<\/a><\/p>\n","protected":false},"author":143,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-15821","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/15821","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/143"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=15821"}],"version-history":[{"count":2,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/15821\/revisions"}],"predecessor-version":[{"id":15833,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/15821\/revisions\/15833"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=15821"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=15821"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=15821"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}