{"id":15457,"date":"2015-06-25T14:29:54","date_gmt":"2015-06-25T14:29:54","guid":{"rendered":"http:\/\/www.businesscloudnews.com\/?p=228612"},"modified":"2015-06-25T14:29:54","modified_gmt":"2015-06-25T14:29:54","slug":"virgin-active-urges-cloud-players-to-embrace-the-database-of-you","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/virgin-active-urges-cloud-players-to-embrace-the-database-of-you\/","title":{"rendered":"Virgin Active urges cloud players to embrace \u2018the database of you\u2019"},"content":{"rendered":"

\"CWF<\/a>In his keynote address at Cloud World Forum 2015, the CIO of fitness chain Virgin Active \u2013 Andy Caddy \u2013 urged cloud and big data companies to find better uses for the mountains of data people are accumulating about themselves.<\/p>\n

Coining the term \u201cthe database of you\u201d, Caddy said that in his capacity as the CIO of a health and fitness company with 1.4 million members in 270 clubs he is acutely aware of the desire for gym-goers to track their every waking movement and a bunch of other biometric data, such as heartrate, besides.<\/p>\n

Caddy also thinks wearables such as fitness bands are at an early stage and, in reference to the recent IPO of fitness band company Fitbit<\/a>, indicated he thought wearables were currently near the most hyped phase of the Gartner Hype Cycle<\/a>. He reckons it will be a few years yet before the \u2018winning design\u2019 emerges, such as happened with smartphones and the touchscreen form factor that has changed little for the past eight years.<\/p>\n

One result of all this hype, however, is that people are constantly generating data about themselves \u2013 around 31 datapoints per year for Virgin Active members. Caddy\u2019s concern is they they\u2019re currently not able to do much with it, beyond gloating about how much exercise they\u2019ve done on social media.<\/p>\n

When Caddy surveyed members, as part of his planning for a \u2018connected club\u2019 initiative, about what they want technology in a gym context to do for them they said they want it to be device agnostic, always on and provide useful feedback and advice, as opposed to raw data. Caddy concluded with a call to the tech industry to step up to the plate and give his members what they\u2019re looking for. \u201cWe need someone to come in and do this stuff, because it\u2019s just begging for it,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

In his keynote address at Cloud World Forum 2015, the CIO of fitness chain Virgin Active – Andy Caddy – urged cloud and big data companies to find better uses for the mountains of data people are accumulating about themselves.<\/p>\n","protected":false},"author":105,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2854,893,1976],"tags":[],"class_list":["post-15457","post","type-post","status-publish","format-standard","hentry","category-health","category-internet-of-things","category-news-analysis"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/15457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=15457"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/15457\/revisions"}],"predecessor-version":[{"id":15458,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/15457\/revisions\/15458"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=15457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=15457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=15457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}