{"id":1541,"date":"2012-05-14T13:48:00","date_gmt":"2012-05-14T13:48:00","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/2276055"},"modified":"2012-05-14T13:48:00","modified_gmt":"2012-05-14T13:48:00","slug":"technology-marketing-done-right","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/technology-marketing-done-right\/","title":{"rendered":"Technology Marketing &quot;Done Right&quot;"},"content":{"rendered":"<p>Most technology companies &#8211; especially Software companies do marketing all wrong. They make marketing all about &#8220;them&#8221;.  I call it &#8220;me-me-me&#8221; marketing.<br \/>\nMarketing for technology should be about &#8220;the customer&#8221; &#8211; and how to make the customer successful.<br \/>\nThere are a few examples of software technology marketing done right &#8211; and one of them is Zendesk with their &#8220;Customer Hero Tour&#8221;. Zuora is also high on my list.<br \/>\nZendesk has set the bar for technology companies on the most critical marketing &#8220;best practice&#8221; of all.<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/2276055\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most technology companies &#8211; especially Software companies do marketing all wrong. They make marketing all about &#8220;them&#8221;.  I call it &#8220;me-me-me&#8221; marketing.<br \/>\nMarketing for technology should be about &#8220;the customer&#8221; &#8211; and how to make the customer successful&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1541","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/1541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=1541"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/1541\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=1541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=1541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=1541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}