{"id":15208,"date":"2015-06-12T09:14:30","date_gmt":"2015-06-12T09:14:30","guid":{"rendered":"http:\/\/www.businesscloudnews.com\/?p=228052"},"modified":"2015-06-12T09:14:30","modified_gmt":"2015-06-12T09:14:30","slug":"ibm-revive-vending-set-up-london-cafe-that-brews-analytics-based-insights","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/ibm-revive-vending-set-up-london-cafe-that-brews-analytics-based-insights\/","title":{"rendered":"IBM, Revive Vending set up London Caf\u00e9 that brews analytics-based insights"},"content":{"rendered":"
\"Honest<\/a><\/p>\n

Honest Caf\u00e9 is an unmanned coffee shop powered by Watson analytics<\/p>\n<\/div>\n

IBM is working with Revive Vending on London-based caf\u00e9s that use Watson analytics to help improve customer service and form a better understanding of its customers.<\/p>\n

The \u2018Honest Caf\u00e9\u2019 \u2013 there are three in London, with four more planned \u2013 are all unmanned; instead, the company deploys high-end vending machines at each location, which all serve a mix of health-conscious snacks, juices, food and beverages.<\/p>\n

The company is using Watson analytics to compensate for the lack of wait staff, with the cognitive compute platform being deployed to troll through sales data in a bid to unearth buying patterns and improve its marketing effectiveness.<\/p>\n

\u201cBecause Honest is unmanned, it\u2019s tough going observing what our customers are saying and doing in our cafes,\u201d said Mark Summerill, head of product development at Honest Caf\u00e9. \u201cWe don\u2019t know what our customers are into or what they look like. And as a start-up it\u2019s crucial we know what sells and what areas we should push into.\u201d<\/p>\n

\u201cWe lacked an effective way of analyzing the data,\u201d Summerill said. \u201cWe don\u2019t have dedicated people on this and the data is sometimes hard pull to together to form a picture.\u201d<\/p>\n

\u201cWatson Analytics could help us make sure we offer the right customers the right drink, possibly their favorite drink,\u201d he said.<\/p>\n

It can leverage the buying patterns by launching promotional offers on various goods to help improve sales, and it can also correlate the data with social media information to better inform its understanding of Honest Caf\u00e9 customers.<\/p>\n

\u201cWe identified that people who buy as a social experience have different reasons than those who dash in and out grabbing just the one drink,\u201d Summerill said. \u201cThey also have a different payment method, the time of the day differs and the day of the week. Knowing this, we can now correctly time promotions and give them an offer or introduce a product that is actually relevant to them.\u201d<\/p>\n

\u201cHaving direct access to Twitter data for insights into what our buyers are talking about is going to help augment our view and understanding of our customers even further,\u201d he added.<\/p>\n","protected":false},"excerpt":{"rendered":"

IBM is working with Revive Vending on London-based cafés that use Watson analytics to help improve customer service and form a better understanding of its customers.<\/p>\n","protected":false},"author":105,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[156,1989,2815,799,2816,1976],"tags":[],"class_list":["post-15208","post","type-post","status-publish","format-standard","hentry","category-big-data","category-enterprise-it","category-honest-cafe","category-ibm","category-mark-summerill","category-news-analysis"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/15208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=15208"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/15208\/revisions"}],"predecessor-version":[{"id":15209,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/15208\/revisions\/15209"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=15208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=15208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=15208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}