{"id":14317,"date":"2015-05-10T23:55:36","date_gmt":"2015-05-10T23:55:36","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/news\/2015\/may\/11\/cloud-based-voice-and-telephony-services-increase-apace\/"},"modified":"2015-05-10T23:55:36","modified_gmt":"2015-05-10T23:55:36","slug":"cloud-based-voice-and-telephony-services-continues-apace","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/cloud-based-voice-and-telephony-services-continues-apace\/","title":{"rendered":"Cloud-based voice and telephony services continues apace"},"content":{"rendered":"<p><em>(c)iStock.com\/iStockFinland<\/em><\/p>\n<p>Almost half of companies surveyed by Britannic Technologies said they had cloud-based voice and telephony services, while two thirds said they had a partial voice solution in the cloud.<\/p>\n<p>84% of respondents said they understood the proposition of cloud computing, yet there were some intriguing responses as to why companies aren&rsquo;t putting their voice services in the cloud. Almost half (48%) of those polled said they were concerned about security worries, while 38% were worried over reliability, 29% found it difficult to integrate into existing systems, 19% were worried they couldn&rsquo;t manage it in-house, and 19% didn&rsquo;t understand it.<\/p>\n<p>Interestingly, the most likely executive to approve cloud-based telephony was the IT director (49%), followed by the CEO (31%) and the rest of the board (31%). Cost savings (60%) were the main reason why voice and telephony services were being moved to the cloud, followed by greater business agility (55%), speed of deployment (40%), and freeing up the IT team to work on other areas (33%).<\/p>\n<p>These figures, which were described in part as &ldquo;staggering&rdquo; in the press material, yet the wider story here may be the uptake &ndash; or lack of &ndash; of unified communications (UC) services. A recent report from Research and Markets described the trend as Unified Communications as a Service (UCaaS), and there are still plenty of partnerships taking place; StarHub announcing a deal with Avaya, and ShoreTel, Ingram Micro and HP partnering up in separate deals.<\/p>\n<p>Yet the majority of recent research around the area has not been positive. The overall UC market of $21.1 billion is dwarfed by the global telephony market of $1.65 trillion.<\/p>\n<p><a href=\"http:\/\/www.cbronline.com\/news\/telecoms\/uc\/unified-communications-must-differentiate-to-sell-to-smes-4562257\">As reported by <em>CBR Online<\/em><\/a>, a recent PwC report argues the case of there being two different markets: UC 1.0, used by more than half of small businesses which has a degree of integration between fixed and mobile telephony; and UC 2.0, companies having a more integrated solution which naturally commands a smaller audience. Similarly, <a href=\"http:\/\/www.channelpro.co.uk\/news\/9096\/firms-not-making-most-of-unified-communications\">a survey from Easynet argues<\/a> European companies, while understanding the benefits of UC, aren&rsquo;t utilising it to its full potential.<\/p>\n<p>Jonathan Sharp, Britannic sales and marketing director, commented on today&rsquo;s findings: &ldquo;Senior managers are now aware that technology helps businesses differentiate themselves in today&rsquo;s competitive marketplace. It also enables employees to work in more collaborative ways and essentially service customers better.&rdquo;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(c)iStock.com\/iStockFinland<br \/>\nAlmost half of companies surveyed by Britannic Technologies said they had cloud-based voice and telephony services, while two thirds said they had a partial voice solution in the cloud.<br \/>\n84% of respondents said they understoo&#8230;<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-14317","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/14317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=14317"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/14317\/revisions"}],"predecessor-version":[{"id":14318,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/14317\/revisions\/14318"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=14317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=14317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=14317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}