{"id":1356,"date":"2012-05-03T10:00:00","date_gmt":"2012-05-03T10:00:00","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/2269009"},"modified":"2012-05-03T10:00:00","modified_gmt":"2012-05-03T10:00:00","slug":"five-reasons-we-overvalue-value-in-cloud-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/five-reasons-we-overvalue-value-in-cloud-sales-and-marketing\/","title":{"rendered":"Five Reasons We Overvalue Value in Cloud Sales and Marketing"},"content":{"rendered":"<p>Value Propositions and elevator pitches live in the rarefied air of marketing speak.  They are almost seen as mystical accomplishments reachable by only the anointed among us.  &#8220;But what&#8217;s the elevator pitch&#8221; we hear time and time again&#8230;.Give me the 30 second attention grabber, etc, etc.<\/p>\n<p>While I agree that Value matters, and actually matters a lot,  I think as sales and marketing professionals, we&#8217;ve worshiped at this alter for so long, we&#8217;ve lost sight of the end goal.  We&#8217;ve become Value snobs.<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/2269009\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Value Propositions and elevator pitches live in the rarefied air of marketing speak.  They are almost seen as mystical accomplishments reachable by only the anointed among us.  &#8220;But what&#8217;s the elevator pitch&#8221; we hear time and time again&#8230;.Give me the &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-1356","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/1356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=1356"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/1356\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=1356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=1356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=1356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}