{"id":1345,"date":"2012-05-02T15:00:00","date_gmt":"2012-05-02T15:00:00","guid":{"rendered":"http:\/\/cloudnewsdaily.com\/?guid=b19861ff41e6c6dd8c33b5779dbc1f87"},"modified":"2012-05-02T15:00:00","modified_gmt":"2012-05-02T15:00:00","slug":"keynote-announces-new-247-web-privacy-tracking-compliance-monitoring","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/keynote-announces-new-247-web-privacy-tracking-compliance-monitoring\/","title":{"rendered":"Keynote Announces New 24\/7 Web Privacy Tracking, Compliance Monitoring"},"content":{"rendered":"<\/p>\n

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Keynote Systems<\/a> today announced a new on-demand service for addressing growing Web privacy issues stemming from online behavioral targeting. The new service, called Keynote Web Privacy Tracking, goes beyond traditional monitoring and identifies third party tracking in violation of a site\u2019s own stated privacy policy. <\/span><\/p>\n

Keynote Web Privacy Tracking provides comprehensive insight into third parties that violate a company\u2019s privacy policies across a website. Using a real browser, Keynote\u2019s service monitors websites and records all of the tracking activity present, for example, cookies being placed on the browser. Keynote then matches that activity against a database of over 600 tracking companies and over 1,000 tracking domains, providing details on what privacy policies are being violated. Additionally, the Keynote Referrer Chain feature provides a detailed record for how the third-party violator came to be on the site, and an audit trail of each handoff in the ad request.<\/p>\n

While there are already website privacy testing solutions on the market, Keynote Web Privacy Tracking is the first to apply a proven 24\/7 monitoring technology to address the growing concerns over the impact of third party trackers on Internet privacy.<\/p>\n

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By monitoring websites around the clock from up to 70 geographic locations and covering 28 countries in the United States and Europe, Keynote Web Privacy Tracking provides an unmatched breadth of coverage for understanding the precise location and size of potential privacy issues, including risks arising from variations in how ad networks deliver geo-targeted content. Once privacy violations are found, Keynote goes one step further by providing detailed and actionable records that enable a site owner to manage policy violations with the ad network directly responsible for bringing a violator to the website. Keynote\u2019s solution also features one-click analysis and reporting \u2013 once a site operator finds someone violating a company\u2019s own stated privacy policy, with the click of a button a site operator can drill-down for further information.<\/p>\n

Keynote Web Privacy Tracking has a comprehensive tracking database that provides site operators with detailed information for each third party tracker on their site. Site owners can then export the Keynote Web Privacy Tracking Report and share with co-workers and ad network partners to take immediate corrective action that reduces their exposure to privacy violations.<\/p>\n

\u201cKeynote Web Privacy Tracking is an ideal solution that site operators can begin leveraging immediately to address their lack of visibility into which third parties are violating the site\u2019s own stated privacy policies,\u201d said Vik Chaudhary, vice president of product management and corporate development at Keynote. \u201cOur data will allow them to take very fast remedial action. Also, we believe our cutting edge 24\/7 privacy compliance monitoring service will help address the increasing concerns of the many U.S. government agencies examining the issue. This includes the FTC, as well as government agencies in Europe, which may soon hold site operators legally accountable for ensuring consumer privacy on their website.\u201d<\/p>\n

\u201cOnline websites know that they need to publicize and enforce a strong privacy policy in order to comply with regulations, maintain goodwill with users, and ensure repeat traffic,\u201d said Ian Glazer, research vice president at Gartner, Inc. \u201cHowever those tasked with managing privacy within the organization often lack visibility into their potential privacy risk. Privacy professionals are engaging a new breed of tools to help them identify the continued risk that comes with third party cookies.\u201d<\/p>\n

Scott Crawford, research director with Enterprise Management Associates said, \u201cWith regulators and individuals alike becoming increasingly vocal about the responsible handling of sensitive personal data, organizations that develop and deploy Web applications must take those concerns more seriously than ever before.\u201d Crawford continued, \u201cKeynote\u2019s new product provides organizations with more granular and precise insight into how sensitive information is used and privacy requirements met, not only by a business’s own applications, but also by those who provide services such as advertising placement, which could jeopardize the business’s relationships with its customers if private data is not handled properly.\u201d<\/p>\n

The results of an in-depth and comprehensive analysis of the online behavioral tracking on 269 Websites, to be publicly released by Keynote in the near future, found that 86 percent of the sites analyzed included third-party tracking of site visitors and, as a consequence of these third parties, over 60 percent of those sites violated one or more of the industry\u2019s most common tracking-related privacy standards.<\/p>\n

\u201cThe number of websites that allow visitors to be tracked by third parties may be surprising to some, but as consumers begin to understand that their online behavior can be recorded, website publishers will have to work even harder to ensure consumers\u2019 privacy expectations are met,\u201d said Ray Everett, Keynote\u2019s director of privacy services.<\/p>\n

Keynote Web Privacy Tracking detects the third parties collecting user information on each company\u2019s site across all pages monitored by Keynote. Keynote then cross-checks each tracker against a database of over 600 ad networks and 1,000 tracking domains. Tracking companies that do not commit to an industry best practice for Web privacy are then flagged as a violator of the selected policy.<\/p>\n

Policies checked by Keynote Web Privacy Tracking include:<\/p>\n