{"id":1344,"date":"2012-05-02T15:42:10","date_gmt":"2012-05-02T15:42:10","guid":{"rendered":"http:\/\/cloudnewsdaily.com\/?p=9999"},"modified":"2012-05-02T15:42:10","modified_gmt":"2012-05-02T15:42:10","slug":"teradata-acquires-ecircle","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/teradata-acquires-ecircle\/","title":{"rendered":"Teradata Acquires eCircle"},"content":{"rendered":"<\/p>\n<p>Teradata and\u00a0Aprimo, a Teradata company today announced the signing of a definitive agreement to acquire Munich-based\u00a0eCircle, a European cloud-based digital marketing company.<\/p>\n<p>The combination of Teradata\u2019s analytical capabilities, Aprimo\u2019s Integrated Marketing Management, and eCircle\u2019s digital messaging solution will enable marketers worldwide to create integrated customer experiences across online and offline channels that leverage Big Data insights to grow existing customers, attract new customers, and increase revenues. Digital marketers will also have the option to leverage the eCircle solution as a standalone offering. The addition of eCircle more than triples Aprimo\u2019s European team, expertise and reach in all major European countries, creating the largest marketing applications provider in Europe and enabling the delivery of eCircle solutions globally.<\/p>\n<p>Components of the combined Teradata, Aprimo, and eCircle offering will include:<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0An Integrated Marketing Management solution that provides access to all marketing applications from the cloud \u2013 including digital, campaign and operational \u2013 thus enabling faster time to market, higher ease of use, and less IT complexity;<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Ability to easily create targeted, personalised digital campaigns that are among the world\u2019s most robust in their compliance with security and privacy regulations;<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0A digital messaging platform for social, mobile, web and email that can scale to support hundreds of billions of messages a year;<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Multi-channel data management, advanced segmentation and optimisation,<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Access to digital marketing services such as messaging, content creation, best practices and lead generation delivered by Aprimo digital marketing experts;<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Big Data analytics from Teradata and Teradata Aster that turns content from social, mobile, web and email channels into actionable insights; and,<\/p>\n<p>\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Unified reporting.<\/p>\n<p>eCircle will also be available as a standalone solution for the digital marketer who wants a simple to deploy but powerful and easy to use digital messaging infrastructure.<\/p>\n<div class=\"zemanta-pixie\" style=\"margin-top: 10px; height: 15px;\"><img decoding=\"async\" class=\"zemanta-pixie-img\" style=\"float: right;\" src=\"http:\/\/img.zemanta.com\/pixy.gif?x-id=609e1e9a-a0fd-4686-9824-518ae2d9c3c1\" alt=\"\" \/><\/div>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/wcjl0cF4zkh4TWss7LpZMdHrZeE\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/wcjl0cF4zkh4TWss7LpZMdHrZeE\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~a\/wcjl0cF4zkh4TWss7LpZMdHrZeE\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~a\/wcjl0cF4zkh4TWss7LpZMdHrZeE\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/CloudNewsDaily\/~4\/LJrNdDa296M\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teradata and\u00a0Aprimo, a Teradata company today announced the signing of a definitive agreement to acquire Munich-based\u00a0eCircle, a European cloud-based digital marketing company. The combination of Teradata\u2019s analytical capabilities, Aprimo\u2019s Integrated Marketing Management, and eCircle\u2019s digital messaging solution will enable marketers worldwide to create integrated customer experiences across online and offline channels that leverage Big Data [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[237,156,238,139,99,239,240],"tags":[],"class_list":["post-1344","post","type-post","status-publish","format-standard","hentry","category-aprimo","category-big-data","category-ecircle","category-ma-activity","category-marketing","category-teradata","category-teradata-aster"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/1344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=1344"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/1344\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=1344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=1344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=1344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}