{"id":12795,"date":"2015-03-16T10:46:40","date_gmt":"2015-03-16T10:46:40","guid":{"rendered":"http:\/\/www.businesscloudnews.com\/?p=218261"},"modified":"2015-03-16T10:46:40","modified_gmt":"2015-03-16T10:46:40","slug":"google-cloud-used-for-azealia-banks-wallace-interactive-music-video","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/google-cloud-used-for-azealia-banks-wallace-interactive-music-video\/","title":{"rendered":"Google cloud used for Azealia Banks \u201cWallace\u201d interactive music video"},"content":{"rendered":"<div id=\"attachment_218271\" class=\"wp-caption alignright\" style=\"width: 310px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-218271\" alt=\"Banks' latest music video includes the viewers themselves in the frame\" src=\"http:\/\/www.businesscloudnews.com\/wp-content\/blogs.dir\/122\/files\/2015\/03\/Wallace-300x165.jpg\" width=\"300\" height=\"165\" \/><\/p>\n<p class=\"wp-caption-text\">Banks&#8217; latest music video includes the viewers themselves in the frame<\/p>\n<\/div>\n<p>New York digital production and brand consultancy firm Collins used Google\u2019s cloud platform to develop musician Azealia Banks\u2019 new video \u201cWallace,\u201d which the company said is the first interactive music video of its kind.<\/p>\n<p>The music video allows any viewer with a webcam to include themselves in the video, with footage rendered and inserted into the music video in near real-time.<\/p>\n<p>\u201cThe video would bring Azealia\u2019s fans on stage with her by empowering the video version of Azealia to mirror their movements in real-time. We knew that if we could pull this off, fans could watch the video from anywhere and feel like Azealia stood directly in front of them, singing not just to them, but with them,\u201d explained Brett Renfer, director of experience design at Collins.<\/p>\n<p>\u201cWe watched dozens of music videos as we dove into development, and could not find another music video that manipulates actual video files and pixels, in the way that we aimed to. We built a unique app that combined WebGL, HTML5 video, and web camera interaction.\u201d<\/p>\n<p>The company used App Engine in conjunction with Google Cloud Storage and WebGL, where the content from viewers\u2019 web cams were mashed up with the music video footage; the company took about two months to build the <a href=\"http:\/\/wallace.azealiabanks.com\/\">application<\/a>.<\/p>\n<p>\u201cWe learned that we could handle really high-resolution video and high quality sound in WebGL in Chrome, but needed some seriously powerful content hosting that provided a high level of configurability,\u201d he explained.<\/p>\n<p>For a closer look at how the firm developed the application check out the below video:<\/p>\n<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/TvkDgHm4Emg\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York digital production and brand consultancy firm Collins used Google&rsquo;s cloud platform to develop musician Azealia Banks&rsquo; new video &ldquo;Wallace,&rdquo; which the company said is the first interactive music video of its kind.<\/p>\n","protected":false},"author":105,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2001,2002,2003,1976,2004],"tags":[],"class_list":["post-12795","post","type-post","status-publish","format-standard","hentry","category-app-engine","category-azealia-banks","category-google-cloug","category-news-analysis","category-wallace"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/12795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=12795"}],"version-history":[{"count":1,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/12795\/revisions"}],"predecessor-version":[{"id":12796,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/12795\/revisions\/12796"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=12795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=12795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=12795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}