{"id":12685,"date":"2015-03-09T16:30:00","date_gmt":"2015-03-09T16:30:00","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/3308672"},"modified":"2015-03-09T16:30:00","modified_gmt":"2015-03-09T16:30:00","slug":"internet-of-things-creates-loyal-customers-thingsexpo-iot","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/internet-of-things-creates-loyal-customers-thingsexpo-iot\/","title":{"rendered":"Internet of Things Creates Loyal Customers | @ThingsExpo [#IoT]"},"content":{"rendered":"<p>If you&#8217;re not using the Internet of Things to engage your customers, you should be.<\/p>\n<p>Earlier this week Jessica Groopman from Altimeter published a thought provoking white paper that recommends 5 consumer facing use cases for IoT. For each use case she highlights the value proposition for both the brand and the customer, describes a few key methods for engagement, and closes with some real life examples. While you can download it for free (registration is required), here&#8217;s my outline of the 5 most compelling uses cases from the report.<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/3308672\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re not using the Internet of Things to engage your customers, you should be.<\/p>\n<p>Earlier this week Jessica Groopman from Altimeter published a thought provoking white paper that recommends 5 consumer facing use cases for IoT. For each use case she &#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-12685","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/12685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=12685"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/12685\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=12685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=12685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=12685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}