{"id":12209,"date":"2015-01-13T13:00:00","date_gmt":"2015-01-13T13:00:00","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/3275045"},"modified":"2015-01-13T13:00:00","modified_gmt":"2015-01-13T13:00:00","slug":"data-analytics-for-rebranding-by-sisense-cloudexpo-bigdata","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/data-analytics-for-rebranding-by-sisense-cloudexpo-bigdata\/","title":{"rendered":"Data Analytics For Rebranding By @Sisense | @CloudExpo [#BigData]"},"content":{"rendered":"<p>Any CEO will tell you that marketing is an essential part of running a successful business. After all, without demand and lead generation there will be no sales; if the product isn&#8217;t selling, all the brilliant innovative technology in the world won&#8217;t make even the slightest difference and the company will eventually go under.<\/p>\n<p>However, it won&#8217;t be too much of a stretch to say that marketers are generally an underappreciated, often misunderstood species within technological organizations. I will claim that current analytics tools might allow marketers to &#8220;rebrand&#8221; themselves, and prove their true value to the organization in a clear and undisputable way.<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/3275045\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Any CEO will tell you that marketing is an essential part of running a successful business. After all, without demand and lead generation there will be no sales; if the product isn&#8217;t selling, all the brilliant innovative technology in the world won&#8217;t m&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-12209","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/12209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=12209"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/12209\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=12209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=12209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=12209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}