read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"I’ve started using the phrase digital professional, in particular in my recent article dinging Amazon’s cloud division Amazon Web Services (AWS) for not having a clear digital strategy. However, I haven’t been very clear on what I mean, so it’s time to put a finer point on this terminology.<\/p>\n
The role of digital professional begins back in the 1990s with the rise of the web professional: people who worked on web sites in some capacity. Some of them were technical, able to sling HTML or JavaScript or perhaps Perl back in the day.<\/p>\n
Other designated as creatives, including graphic designers and the like. A third subset of the web professional community were the marketing people: hammering out web strategies, focusing on key performance indicators like conversions and churn, and figuring out how to communicate to users using this newfangled World Wide Web of ours.<\/p>\n
And finally, there were the information architects, designing page flows and form interactions, making sure site maps made sense and navigation worked as expected.<\/p>\n
read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-11836","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/11836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=11836"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/11836\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=11836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=11836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=11836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}