{"id":11749,"date":"2014-11-03T22:00:00","date_gmt":"2014-11-03T22:00:00","guid":{"rendered":"http:\/\/cloudcomputing.sys-con.com\/node\/3220863"},"modified":"2014-11-03T22:00:00","modified_gmt":"2014-11-03T22:00:00","slug":"internet-of-things-the-physical-web-by-scottjenson-thingsexpo-iot","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/internet-of-things-the-physical-web-by-scottjenson-thingsexpo-iot\/","title":{"rendered":"Internet of Things &#8211; The Physical Web by @ScottJenson | @ThingsExpo [#IoT]"},"content":{"rendered":"<p>The Physical Web incorporates beacons that can be put in any small retail store, for example, so that every store now has &#8220;an app&#8221; for its customers.<br \/>\nIn this Birds-of-a-Feather session at Internet of @ThingsExpo, Scott Jenson, Product Designer at Google, will discuss the Physical Web and how it is an open standard so any device can broadcast a URL wirelessly, so any phone\/tablet\/watch nearby can see, and rank those devices. When the user taps on one, they just go to that web page. It&#8217;s really that simple. It&#8217;s about thinking small, enabling micro-information (what is in my prescription bottle) or micro interaction (can I buy a candy bar).<\/p>\n<p><a href=\"http:\/\/cloudcomputing.sys-con.com\/node\/3220863\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Physical Web incorporates beacons that can be put in any small retail store, for example, so that every store now has &#8220;an app&#8221; for its customers.<br \/>\nIn this Birds-of-a-Feather session at Internet of @ThingsExpo, Scott Jenson, Product Designer at Googl&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-11749","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/11749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=11749"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/11749\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=11749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=11749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=11749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}