{"id":11467,"date":"2014-09-16T12:03:45","date_gmt":"2014-09-16T12:03:45","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/news\/2014\/sep\/16\/ibm-introduces-watson-analytics-gives-data-science-mass-appeal\/"},"modified":"2014-09-16T12:03:45","modified_gmt":"2014-09-16T12:03:45","slug":"ibm-introduces-watson-analytics-gives-data-science-mass-appeal","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/ibm-introduces-watson-analytics-gives-data-science-mass-appeal\/","title":{"rendered":"IBM introduces Watson Analytics, gives data science mass appeal"},"content":{"rendered":"<p>IBM has launched <a href=\"http:\/\/www.ibm.com\/analytics\/watson-analytics\/?S_CMP=wacom\">Watson Analytics<\/a>, offering what is claimed as instant access to powerful big data visualisation and analytics capabilities to anyone in the business.<\/p>\n<p>Instead of using programming languages or complex algorithms on the front end, Watson interacts with the user in natural language and comprehends key questions, including &lsquo;What are the key drivers of my product sales?&rsquo;, &lsquo;Which benefits drive employee retention the most?&rsquo; and &lsquo;Which deals are most likely to close?&rsquo;<\/p>\n<p>&ldquo;Watson Analytics produces results that explain why things happened and what&rsquo;s likely to happen, all in familiar business terms,&rdquo; a press release explains. &ldquo;And as business professionals interact with the results, they can continuously fine tune questions to get to the heart of the matter.&rdquo;<\/p>\n<p>A freemium version of the service is being mooted, running off the cloud and on to desktop and mobile devices. Users can input a certain amount of data for free before the collection plate is shoved under their nose &ndash; and it&rsquo;s not being restricted to IBM customers, either.<\/p>\n<p>&ldquo;You don&rsquo;t have to be an existing customer of IBM to use Watson Analytics,&rdquo; Gene Villeneuve, European predictive &amp; business intelligence sales and brand leader at IBM, told <em>CloudTech<\/em>. &ldquo;We&rsquo;re not constraining it by any existing customer commitments or relationship with IBM.<\/p>\n<p>&ldquo;Our target is to target any line of business user across large, medium, and small organisations, who want to be able to benefit from this great new capability,&rdquo; he added. &ldquo;We really want the whole world to be able to bask in this.&rdquo;<\/p>\n<p>That last quote tells you plenty about how proud IBM is of this release. Villeneuve said &nbsp;in dispatches this was a &lsquo;big day&rsquo; for the 102 year old company. A press release calls it the &lsquo;biggest announcement in a decade as leader in analytics&rsquo;. Oliver Oursin, global predictive and business intelligence solutions, told <em>CloudTech<\/em> it was a &lsquo;breakthrough&rsquo;.<\/p>\n<p>Watson has lived a varied and interesting life having come to attention through beating Jeopardy champion Ken Jennings. Having been utilised in medical diagnosis to great success in the past, Watson&rsquo;s capability is finding a new home &ndash; or, at least a home that&rsquo;s been refurbished.<\/p>\n<p>Technologies such as this, with lots of fanfare but a relatively nomadic existence &ndash; SAP&rsquo;s HANA database comes to mind &ndash; could be criticised as being a &lsquo;solution looking for a problem&rsquo;. Watson Analytics blows that out of the water, according to Villeneuve.<\/p>\n<p>&ldquo;For us, what we&rsquo;re doing with Watson Analytics is very pertinent to a market problem out there,&rdquo; he said, adding: &ldquo;It&rsquo;s hard for the average person to be able to really fully grasp the benefit and power of the average BI product, because the products don&rsquo;t necessarily guide them, or make sure that they use the right way of visualising&#8230;for representing and telling the story around data.<\/p>\n<p>&ldquo;Many of the tools today on the market start you off with a blank screen,&rdquo; he continued. &ldquo;The average business person has normal, everyday questions. Show me sales, show me top 10, show me bottom 10, show me contributions, show me growth.<\/p>\n<p>&ldquo;We&rsquo;ve built it so it has the ability to have that natural language dialogue &ndash; and because we&rsquo;ve been partnering with customers all along, we&rsquo;ve got lots of customer validation [and] lots of customer input.&rdquo;<\/p>\n<p>IBM is currently accepting applications for Watson Analytics beta, which is expected to go live later in Q4. You can sign up <a href=\"http:\/\/www.ibm.com\/analytics\/watson-analytics\/?S_CMP=wacom\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IBM has launched Watson Analytics, offering what is claimed as instant access to powerful big data visualisation and analytics capabilities to anyone in the business.<br \/>\nInstead of using programming languages or complex algorithms on the front end, Watson&#8230;<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-11467","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/11467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=11467"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/11467\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=11467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=11467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=11467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}