{"id":11431,"date":"2014-09-07T23:46:54","date_gmt":"2014-09-07T23:46:54","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/news\/2014\/sep\/08\/xaas-genuine-concept-future-cloud-or-marketing-fluff\/"},"modified":"2014-09-07T23:46:54","modified_gmt":"2014-09-07T23:46:54","slug":"xaas-the-future-of-cloud-or-marketing-fluff","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/xaas-the-future-of-cloud-or-marketing-fluff\/","title":{"rendered":"XaaS: The future of cloud or marketing fluff?"},"content":{"rendered":"<p>As cloud computing becomes ever more pervasive, future models will begin to revolve around XaaS. Anything as a service, everything as a service, more as a service, call it what you will. The overall effect is that a new type of service will deliver IaaS, PaaS and SaaS in one package.<\/p>\n<p>That&rsquo;s the verdict of John Dixon, consulting architect at GreenPages Technology Solutions. Let&rsquo;s be clear on how we define XaaS first. Dixon cited desktop as a service (DaaS) as a good example of XaaS, citing servers to run virtual desktop infrastructure (IaaS), an office suite (SaaS), maintenance and a physical endpoint for it to come together.<\/p>\n<p><a href=\"http:\/\/www.cloudcomputing-news.net\/news\/2014\/aug\/18\/x-as-a-service-xaas-what-the-future-of-cloud-computing-will-bring\/\">A <em>CloudTech <\/em>article from August 18<\/a> on that very subject proved extremely popular, garnering over 500 shares. With that in mind, we asked cloud experts on the latest &lsquo;as a service&rsquo; culture.<\/p>\n<p>Doug Clark is UK&amp;I cloud leader at IBM. Given IBM&rsquo;s chief exec Virginia Rometty previously introduced the concept of &lsquo;IBM as a service&rsquo;, he sees XaaS as a clear trend.<\/p>\n<p>&ldquo;There is definitely a trajectory of providing solutions as a service,&rdquo; he tells <em>CloudTech<\/em>. &ldquo;We&rsquo;ve got business process as a service, we&rsquo;ve got various consulting services, which are bundled and wrapped in that similar pay as you go context.<\/p>\n<p>&ldquo;Some of those services are pretty standardised, so they&rsquo;re definitely cloud, they&rsquo;re not just a spoof,&rdquo; he adds.<\/p>\n<p>A blog post from February this year argued the concept of &lsquo;IBM as a service&rsquo;, as part of Big Blue&rsquo;s cloud-first rebranding operation. Robert LeBlanc, SVP software and cloud solutions, <a href=\"http:\/\/asmarterplanet.com\/blog\/2014\/02\/rethinking-ibm-company-service.html\">wrote at the time:<\/a> &ldquo;The way I see things, we&rsquo;re taking the best of IBM &ndash; all of our innovations, knowledge and aspirations &ndash; and building services around them, and delivering all that value via the cloud. That&rsquo;s IBM as a service.&rdquo;<\/p>\n<p>At the same time, however, there&rsquo;s a sense that the &lsquo;as a service&rsquo; terms are becoming outdated, and that they only serve to cause confusion.<\/p>\n<p>Chris England, director of business development and marketing EMEA at Okta, wrote on the <em>CloudTech <\/em>LinkedIn group that &ldquo;ultimately the &lsquo;as-a-service&rsquo; will disappear altogether long term.&rdquo;<\/p>\n<p>&ldquo;I don&rsquo;t talk about my telephone as voice as a service, my gas and electric as energy as a service, or my online banking as money as a service,&rdquo; he wrote. &ldquo;Hopefully IT will evolve to become normal day-to-day terminology in the future versus the complexity we love to introduce to confuse people on very simple topics.&rdquo;<\/p>\n<p>Matthew Finnie, CTO at Interoute, recalls a company which advertised its USP as &lsquo;anything over IP.&rsquo;<\/p>\n<p>&ldquo;I said that was a ridiculous statement,&rdquo; he tells <em>CloudTech<\/em>. &ldquo;He said why, and I said because anything can go over IP, so why are you stating the bleeding obvious?<\/p>\n<p>&ldquo;He was coming from a traditional voice and telecoms background,&rdquo; Finnie adds. &ldquo;He said you can speak over IP&#8230;well of course you can, it&rsquo;s a packet.<\/p>\n<p>&ldquo;Anything you can shove into a packet you can put over an IP network. Doesn&rsquo;t mean it&rsquo;s going to work, but it means you can put anything over it.&rdquo;<\/p>\n<p>Ivan Harris, cloud services manager at Eduserv, argues the &lsquo;as a service&rsquo; model is useful for customers.<\/p>\n<p>&ldquo;I think people like nice pigeonholes to put things in, so you can find stuff easily,&rdquo; Harris says. &ldquo;I think that&rsquo;s the way Gartner makes its money in defining what those pigeonholes are.<\/p>\n<p>&ldquo;There&rsquo;s loads of &ndash;aaS, and I think the &ndash;aaS badge is useful to help you find things,&rdquo; he adds. &ldquo;I think it&rsquo;s going to stick for some time, and it&rsquo;s going to proliferate as well.&rdquo;<\/p>\n<p>The overall effect of XaaS would be fewer data centres, with more IT resource and power located off-premise. This will come about as the public cloud continues to grow in stature.<\/p>\n<p>A recent David Linthicum thought piece, published on <em>CloudTech<\/em>, argues the private cloud&rsquo;s new role as an entry point for organisations to public cloud. Finnie argues there&rsquo;s similar confusion over the definition of public and private, admitting he&rsquo;s &ldquo;always hated&rdquo; the definition of both.<\/p>\n<p>&ldquo;The trouble is people assume with public cloud you get that elasticity, you get that flexibility, but you don&rsquo;t get security. That&rsquo;s not true,&rdquo; he says. &ldquo;That&rsquo;s you making an assumption of what public cloud is.<\/p>\n<p>&ldquo;Not all cloud computing platforms are purely internet-facing. The version 2 ones which are network integrated give you the option to have that public cloud interface, and experience, and elasticity, but in an entirely private domain,&rdquo; he adds.<\/p>\n<p>One of Dixon&rsquo;s tenets for XaaS was analogising clouds with cars. When you buy a car you pay for one service, but different parts are manufactured in different places, and components can be customised to suit the buyer&rsquo;s needs.<\/p>\n<p>Interoute also uses the car analogy to describe its offerings, yet Finnie adds a caveat.<\/p>\n<p>&ldquo;When I was a kid there were loads of brands of cars,&rdquo; he explains. &ldquo;Now, you&rsquo;ve probably got eight manufacturers worldwide.<\/p>\n<p>&ldquo;As an analogy it&rsquo;s a useful way of thinking about it, because it says at some level&#8230;if what you&rsquo;re buying is a car, which is infrastructure in the analogy, then it is so much about scale, and size, and R&amp;D, and how sophisticated that car&rsquo;s going to be,&rdquo; he adds.<\/p>\n<p>&ldquo;If you&rsquo;re going to use a cloud service provider and you&rsquo;re going to buy from someone who&rsquo;s a good old boy who&rsquo;s bought a couple of racks and spun up a bunch of servers, it&rsquo;s possibly not the smartest thing to do. You might want to use his advice, but you might want to use his advice on something else.&rdquo;<\/p>\n<p>So what to conclude? The concept of XaaS has been around for a long time &ndash; but then again, so has the concept of cloud. Now, the technology and business needs may be catching up with the aspirations.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As cloud computing becomes ever more pervasive, future models will begin to revolve around XaaS. Anything as a service, everything as a service, more as a service, call it what you will. The overall effect is that a new type of service will deliver Iaa&#8230;<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-11431","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/11431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=11431"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/11431\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=11431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=11431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=11431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}