{"id":11072,"date":"2014-07-07T23:47:15","date_gmt":"2014-07-07T23:47:15","guid":{"rendered":"http:\/\/www.cloudcomputing-news.net\/news\/2014\/jul\/08\/twinstrata-gets-snapped-emc-part-vmax-product-shift\/"},"modified":"2014-07-07T23:47:15","modified_gmt":"2014-07-07T23:47:15","slug":"twinstrata-gets-snapped-up-by-emc-as-part-of-vmax-product-shift","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/twinstrata-gets-snapped-up-by-emc-as-part-of-vmax-product-shift\/","title":{"rendered":"TwinStrata gets snapped up by EMC as part of VMAX product shift"},"content":{"rendered":"<p>Cloud-integrated storage provider TwinStrata has been acquired by cloudy giant EMC as part of a shift of its VMAX product to more agile enterprise storage.<\/p>\n<p>The full product name is VMAX&sup3; Family, which claims to be a hugely powerful system compared to the previous iterations. VMAX&sup3; offers up to three times faster performance and half the total cost of ownership when stood next to the previous generation product.<\/p>\n<p>According to EMC, the new portfolio aims to offer greater simplicity and agility while continuing to provide solid performance.<\/p>\n<p>&ldquo;The simplicity of VMAX&sup3; is a game changer as it gives us the ability to take control back into the data centre and deliver cloud services [to] our clients,&rdquo; said Jesse Braasch, VP infrastructure at EMC customer Evolution1.<\/p>\n<p>TwinStrata CEO and co-founder Nicos Vekiarides penned a letter to customers saying that the company&rsquo;s commitment to its current goals &ldquo;remains stronger than ever&rdquo; after the EMC buyout.<\/p>\n<p>&ldquo;We will continue to enable customers to extend on-premise storage into one or many public or private cloud providers,&rdquo; he wrote. &ldquo;Infact, our customers will still get everything they know and love about TwinStrata&#8230;just as part of a wider, market-leading cloud portfolio and global brand behind it.&rdquo;<\/p>\n<p>Mark Peters, of the Enterprise Strategy Group, said the VMAX&sup3; &ldquo;does not disappoint&rdquo; in both style or substance.<\/p>\n<p>&ldquo;It is a purpose-built platform that uses heavy doses of both raw horsepower and advanced, innovative functionality to deliver and manage predictable service levels at scale,&rdquo; he said.<\/p>\n<p>&ldquo;It is designed to allow IT organisations to enjoy the attractive economics, workload-flexibility and self-service of a cloud approach in combination with the sheer trust, availability and scalability of a traditional data centre.&rdquo;<\/p>\n<p><a href=\"http:\/\/www.cloudcomputing-news.net\/news\/2014\/jun\/27\/more-half-data-stored-inactive-report-finds\/\">Last month <em>CloudTech<\/em> reported<\/a> on survey data from TwinStrata which showed more than half the data organisations store is inactive, holding up valuable storage space.<\/p>\n<p>VMAX&sup3; is expected to be available in the third quarter of 2014, with TwinStrata integration to be announced. The financial terms of the deal have not been disclosed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cloud-integrated storage provider TwinStrata has been acquired by cloudy giant EMC as part of a shift of its VMAX product to more agile enterprise storage.<br \/>\nThe full product name is VMAX&sup3; Family, which claims to be a hugely powerful system compared&#8230;<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-11072","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/11072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=11072"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/11072\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=11072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=11072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=11072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}