When Box filed its long-awaited paperwork to become a public company, it set off discussions about the financial health of the company, and the long-term viability of its business model.<\/p>\n
At issue was how much money Box spends- particularly on sales and marketing – compared to its revenue. People began to wonder whether the founder and CEO, Aaron Levie, was a quack or a modern-day genius.<\/p>\n
Let me be clear: he’s a genius, and he’s not the only one.<\/p>\n
It’s crazy to me that 10 years after the IPO of Salesforce.com as the first public software-as-a-service (SaaS) company, Wall Street still doesn’t seem to understand the subscription – or recurring revenue – business model. The software industry has been on an inevitable path to subscriptions since 1999, when Salesforce was founded.<\/p>\n
Yet the recent decline in demand for cloud software technology stocks, causing Box to potentially delay its …<\/p>\n","protected":false},"excerpt":{"rendered":"
When Box filed its long-awaited paperwork to become a public company, it set off discussions about the financial health of the company, and the long-term viability of its business model.
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