{"id":10705,"date":"2014-04-23T13:00:00","date_gmt":"2014-04-23T13:00:00","guid":{"rendered":"https:\/\/cloudcomputing.sys-con.com\/node\/3068274"},"modified":"2014-04-23T13:00:00","modified_gmt":"2014-04-23T13:00:00","slug":"the-promise-of-saas-customer-success-metrics-2","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/the-promise-of-saas-customer-success-metrics-2\/","title":{"rendered":"The Promise of SaaS Customer Success Metrics"},"content":{"rendered":"<p>Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. However, there has always been an obvious gap between what happens on the top line and what happens on the ground. It\u2019s one thing to claim that a 50% reduction in churn will result in a 2X increase in recurring revenue, but it\u2019s quite another thing to make it happen. Achieving that 50% reduction in churn is usually a tedious and unreliable process of trial and error. This is about to change. As the SaaS industry matures, we are witnessing the evolution of SaaS metrics beyond simple, historical financial measures toward sophisticated operational measures in the form of new SaaS customer success metrics and predictive analytics.<\/p>\n<p><a href=\"https:\/\/cloudcomputing.sys-con.com\/node\/3068274\" >read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the past few years, the SaaS community has gained a solid understanding of SaaS financial metrics, as well as many of the operational principles required to achieve them. However, there has always been an obvious gap between what happens on the top line and what happens on the ground. It&rsquo;s one thing to claim that a 50% reduction in churn will result in a 2X increase in recurring revenue, but it&rsquo;s quite another thing to make it happen. Achieving that 50% reduction in churn is usually a tedious and unreliable process of trial and error. This is about to change. As the SaaS industry matures, we are witnessing the evolution of SaaS metrics beyond simple, historical financial measures toward sophisticated operational measures in the form of new SaaS customer success metrics and predictive analytics.<\/p>\n<p><a href=\"https:\/\/cloudcomputing.sys-con.com\/node\/3068274\" target=\"_blank\">read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-10705","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/10705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=10705"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/10705\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=10705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=10705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=10705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}