{"id":10468,"date":"2014-03-28T15:36:12","date_gmt":"2014-03-28T15:36:12","guid":{"rendered":"http:\/\/www.journeytothecloud.com\/?p=3722"},"modified":"2014-03-28T15:36:12","modified_gmt":"2014-03-28T15:36:12","slug":"google-amazon-cut-prices-microsoft-is-next-why-not-take-advantage-of-them-all","status":"publish","type":"post","link":"https:\/\/icloud.pe\/blog\/google-amazon-cut-prices-microsoft-is-next-why-not-take-advantage-of-them-all\/","title":{"rendered":"Google &amp; Amazon Cut Prices &amp; Microsoft is Next. Why Not Take Advantage of Them All?"},"content":{"rendered":"<p>By Ben Stephenson, Journey to the Cloud<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-family: Calibri;\"><span style=\"font-size: medium;\">There\u2019s been a lot of talk this week about price cuts coming from cloud providers. First Google announced several price reductions for most of its cloud services. In response, Amazon announced a round of price cuts as well. This marked the 42<\/span><sup><span style=\"font-size: small;\">nd<\/span><\/sup><span style=\"font-size: medium;\"> time AWS has reduced prices since 2006. This means that Microsoft Azure will most likely get in on the action as well. Last April, Microsoft pledged that it would match any price drops from AWS. In early 2014, Microsoft did just that when it lowered prices to match a reduction made by Amazon. TechCrunch has nice write-ups on the specifics of the <\/span><\/span><\/span><a href=\"http:\/\/techcrunch.com\/2014\/03\/25\/google-drops-prices-for-compute-and-app-engine-by-over-30-cloud-storage-by-68-introduces-sustained-use-discounts\/\"><span style=\"color: #0000ff; font-family: Calibri; font-size: medium;\">Google<\/span><\/a><span style=\"color: #000000; font-family: Calibri; font-size: medium;\"> &amp; <\/span><a href=\"http:\/\/techcrunch.com\/2014\/03\/26\/in-response-to-google-amazon-announces-massive-price-cuts-for-s3-ec2-and-rds\/\"><span style=\"color: #0000ff; font-family: Calibri; font-size: medium;\">Amazon<\/span><\/a><span style=\"font-family: Calibri;\"><span style=\"color: #000000;\"><span style=\"font-size: medium;\">\u00a0 price reductions.<\/span><\/span><\/span> <span id=\"more-3722\"><\/span><\/p>\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Obviously price cuts are beneficial to organizations using these platforms, but wouldn\u2019t it make sense to take advantage of price cuts from multiple providers at the same time to maximize cost savings and performance? What if you moved different applications to different clouds \u2013 or even different parts of an application to different clouds?<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Let\u2019s say you have some applications for your database that require high-end performance, and you\u2019re willing to pay more for performance. \u00a0But if you use a more expensive provider exclusively, you may be overspending in other areas that do not require as high performance. So, instead of running all your apps on the same provider, you could move some, say, commodity web-based applications that don\u2019t require as much performance to the cheapest provider. You also have to keep in mind that the best option could be to keep the application on premise. This is only one example. John Dixon wrote a great ebook about the evolution of the corporate IT department and gives a more in depth look at the <\/span><a href=\"http:\/\/response.greenpages.com\/ebookEvolutionOfITDepartment102013_Blog\"><span style=\"color: #0000ff; font-family: Calibri; font-size: medium;\">\u201cwhich app, which cloud\u201d<\/span><\/a><span style=\"color: #000000; font-family: Calibri; font-size: medium;\"> philosophy that I highly recommend downloading.<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">So why don\u2019t more companies split applications across multiple cloud providers? It\u2019s simple; it\u2019s complex and painful to manage. Furthermore, price cuts can happen at the spur of the moment so you need to be able to take advantage in real time to maximize savings. <\/span><\/p>\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">This is where you need a management platform like GreenPages\u2019 Cloud Management as a Service (CMaaS) <\/span><span style=\"color: #0000ff; font-family: Calibri; font-size: medium;\"><a href=\"http:\/\/www.greenpages.com\/business-services\/cloud-management-as-a-service-cmaas\/brokerage-governance\">Brokerage and Governance offering<\/a><\/span><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">. CMaaS gives you the ability to match the right applications to the right cloud providers and compare the true cost of running your resources at a CSP before even placing an order. The platform eliminates cloud sourcing complexity with a central portal where business and IT users can quickly and easily aggregate, procure, and pay for cloud solutions. It answers the \u201cwhich app, which cloud?\u201d question across both internal private and public cloud environments. <\/span><\/p>\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Has your organization looked into spreading different applications across different clouds? What are your thoughts?<\/span><\/p>\n<p><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">\u00a0<\/span><\/p>\n<p><em><span style=\"color: #000000; font-family: Calibri; font-size: medium;\">Download whitepaper: <\/span><a href=\"http:\/\/response.greenpages.com\/CMaaSBlogWhitepaper\"><span style=\"color: #0000ff; font-family: Calibri; font-size: medium;\">Cloud Management, Now<\/span><\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/JourneyToTheCloud?a=RDF7n95j99g:Yk4-7t-eT_k:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/JourneyToTheCloud?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/JourneyToTheCloud?a=RDF7n95j99g:Yk4-7t-eT_k:-BTjWOF_DHI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/JourneyToTheCloud?i=RDF7n95j99g:Yk4-7t-eT_k:-BTjWOF_DHI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/JourneyToTheCloud?a=RDF7n95j99g:Yk4-7t-eT_k:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/JourneyToTheCloud?i=RDF7n95j99g:Yk4-7t-eT_k:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/JourneyToTheCloud?a=RDF7n95j99g:Yk4-7t-eT_k:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/JourneyToTheCloud?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/JourneyToTheCloud\/~4\/RDF7n95j99g\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Ben Stephenson, Journey to the Cloud &nbsp; There&rsquo;s been a lot of talk this week about price cuts coming from cloud providers. First Google announced several price reductions for most of its cloud services. In response, Amazon announced a round of price cuts as well. This marked the 42nd time AWS has reduced prices&hellip;<a href=\"http:\/\/www.journeytothecloud.com\/cloud-computing\/google-amazon-cut-prices-microsoft-way-take-advantage\/\">Read More &raquo;<\/a><\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[619,1443,104,179,524],"tags":[18],"class_list":["post-10468","post","type-post","status-publish","format-standard","hentry","category-amazon","category-cloud-brokerage","category-cloud-computing","category-featured","category-public-cloud","tag-cloud"],"_links":{"self":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/10468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/comments?post=10468"}],"version-history":[{"count":0,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/posts\/10468\/revisions"}],"wp:attachment":[{"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/media?parent=10468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/categories?post=10468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/icloud.pe\/blog\/wp-json\/wp\/v2\/tags?post=10468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}