What is VMware’s New Cloud Strategy?

VMware’s partnership with AWS has truly been a game-changer for the company and has ushered in a new era of hybrid cloud, so as to speak.

In many ways, VMware now sees itself as a bridge in hybrid cloud deployments, and its latest cloud strategy also revolves around this thought. In VMworld 2017, the CEO, Pat Gelsinger made a slew of announcements. Here’s a look at some of them.

New security product

VMware has announced an expanded set of products and services that’ll help customers to connect, manage, and secure applications spanning all their devices and cloud storage. These products are expected to reduce operational complexities and challenges when customers have to work across different cloud providers.

More partnerships

After taking the first step with AWS, VMware has now decided to partner with other cloud giants like Google. In fact, the CEO announced that the company will be partnering with Pivotal and Google to create a new service called Pivotal Container Service (PKS). This service is expected to provide network and security provisioning with VMware and NSX.

New version of vSphere

During this conference, VMware launched a new version of vSphere platform that’s tailored specifically for big data and high performance computing, in addition to hyper converged infrastructure. This new version is likely to help businesses to virtualize their big data and other high computing workloads.

Improvements to VMware Workspace ONE

VMware’s Workspace ONE is going to see a ton of improvements over the coming months. It will have improved onboarding, app delivery and endpoint management, according to the announcements made during the VMworld conference in Las Vegas.

With all these offerings, it’s clear that VMware is increasingly seeing itself as a bridge between private and public clouds, and in the process, it is also acquiring new technologies such as containers and OpenStack. Its partnership with companies like Google also is expected to boost its customer base, as its customers will have more options to choose from.

Overall, Gelsinger sees VMware’s role to be a company that can clean up any kind of messy technological footprint, whether it’s bad choice of apps or infrastructure, or even an incompatible set of software and hardware components.

This strategy has worked well for VMware as it produced stellar results during the last quarter. These results are only going to get better as VMware has placed itself in a strategic niche within the cloud market.

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