A data breach could happen to anyone. Data managed by your company is valuable to someone, no matter what the data is. Everything has a price tag on the dark web. It is especially true when it is customer data, such as personal and payment card details.
When your customers’ data turns up somewhere unexpected on the Internet, you may feel the world is collapsing around you. People start tweeting about the hack, angry customers phone in, and Brian Krebs publishes his first article. Your organization switches to an emergency mode to handle the situation. It is the time when your incident response team takes control to put the genie back in the bottle.