With the evolution of the Internet, organizations found new avenues to reach consumers in the virtual world. With the ubiquitous reach of cloud technologies, not only has rich media reached consumers in every corner of the globe, the very focus of marketing is shifting from product-centric to consumer-centric.
In his session at the 12th International Cloud Expo, Ajit Sagar, Associate VP, Digital Transformation Practice at Infosys Limited, will focus on the application of cloud and Big Data to the business of digital marketing. He will cover the shifting trends in digital marketing supported by the cloud, the products that enable marketing applications on the cloud, omni-channel marketing through the cloud, and what it takes to deliver end-to-end marketing solutions on cloud-based infrastructures, exemplified through real-world case studies.