Amazon Cloud Player just got a major content and feature update, the company announced today, while unveiling new music licensing agreements with Sony Music Entertainment, EMI Music, Universal Music Group, Warner Music Group, and 150 other partners. As you may know, Cloud Player is a freemium platform that help users access their music in the cloud. The free version lets customers all MP3 music purchased at Amazon, plus import up to 250 songs from their computer to Cloud Player. As for the Premium version, it allows customers to import and store up to 250,000 songs in Cloud Player for an annual fee of $24.99 – which makes it a direct competitor to Apple’s iTunes Match.